Sports Marketing and Events

This course provides a framework for understanding the management and marketing strategies used within the sports management and marketing industries today. This course is intended to cover three basic components: sports as a medium, sports as a product and the emerging considerations relevant for the application of marketing techniques, tasks and event planning responsibilities that can be applied in amateur, recreational or professional sports, sporting events and entertainment events. Cross-listed with MK303.

Credit hours: 3.0

Additional Prerequisites / Conditions: MK330 and sophomore standing